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2009-04-11
design is the problem - [design reading]
By Nathan Shedroff. Rosenfeld Media, March 2009.Design makes a tremendous impact on the produced world in terms of usability, resources, understanding, and priorities. What we produce, how we serve customers and other stakeholders, and even how we understand how the world works is all affected by the design of models and solutions. Designers have an unprecedented opportunity to use their skills to make meaningful, sustainable change in the world—if they know how to focus their skills, time, and agendas. In Design is the Problem: The Future of Design Must be Sustainable, Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how designers can bake sustainability into their design processes in order to produce more sustainable solutions.
Design is the Problem explains:
- How sustainability isn't as difficult to understand and address as many would have you think
- Several of the leading frameworks and perspectives on sustainability
- How to insert sustainability into the development process that you're already using
- The many, practical strategies that make the products, services, and events you design and develop more sustainable—right now
设计 是这个问题，意味着设计首先要找到这个问题，确定这是一个问题，是一个有（社会）意义、有（商业）价值的问题；其次才是去找到这个问题的解决方案。按照这个思路可持续是问题还是解决方案？如果是后者，那么这个解决方案对应的问题是什么？如果是前者，那么现在还有没有对应可持续这个问题已有的解决方案？可以看到的两位重量级人物：manzini和宫崎先生就是两者不同的理论构筑者。前者把sustainability作为题目，设为问题，十多年来（或许更长）一直探求着它的解。他把这个题目的解决方案寻找的触角一直不断延生，从独立的本土到国际化再到各自的本土。当然也有例外，最近manzini先生把sustainability试图作为经济危机下应对创建新经济的一个契机和手段，貌似是把sustainability做解决方案用。但本质上还是把sustainability的经济（next economy）作为题目，投石问路，向我们发问，应对next economy,next design的解决方案是如何的sustainability。宫崎先生则把sustainability作为解决方案去解决日本的本土问题，有关本土社会的问题，有关本土经济发展的，有关文化保护的，有关人类群居关系的，等等。有实践也有基于实践的理论。那究竟哪种方式更适用于中国，当然或许还有其他的方式，仍需我们自己去探寻。也许还要花很长的时间。但作为设计领域的人还应该思考的是，不论把sustainability作为问题还是解决方案，design是什么角色和位置？
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